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by stacya

Learn to get top rankings in search engines

The tutorial is all about getting your site listed on top in Search Engines i.e Search Engine Optimization. First thing you need to do is find the keywords you want to optimize for.
There is great tool by Overture

But I would suggest using this free tool called GoodKeywords (/http://www.goodkeywords.com/products/gkw/)

This one does the same job as Overture does but it also supports other Search Engines (Lycos and Teoma etc..)

For example if you want to optimize for the keyword “tech news”, just search for the keyword in any of the tools specified above… It would show you keywords related to that and not of the searches..

Pick the keywords which are related to your site.
For example when you search for “Tech News” you’ll see the following results:

Count Search Term
11770 tech news
351 itt news tech
191 high tech news
60 news tech texas
49 computer tech news
42 bio news tech
34 in itt news tech
30 news tech virginia
29 asia news tech
25 hi tech news
25 sci tech news

Now see what other terms are related to your keyword technology news
Do couple of searches like that and note down around 15-20 keywords.
Then, keep the keywords which are searched most on the top.
Now you need Title Tag for the page.

Title tag should include top 3 keywords, like for “tech news” it can be like :

“Latest Tech News, Information Technology News and Other computer raleted news here.”

Remember that characters should not be more than 95 and should not have more than 3 “,” commas – some search engines might cosider more than 3 commas as spam

Now move on to Meta Tags

You need following Meta Tags in web page

<META http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″>
<META name=”keywords” content=”keyword1,keyword2,keyword3″>
<META name=”description” content=”brief description about the site”>
<META name=”robots” Content=”Index,Follow”>

No need to have other meta tags like abstract, re-visit and all, most people dont read it.

Now…

<META http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″>

This tag is tells content type is html and character set used it iso-8859-1 there are other character sets also but this is the one mosty used..

<META name=”keywords” content=”keyword1,keyword2,keyword3″>

This one should have all your keywords inside starting from keyword with most counts…

keyword tag for our example would be something like :

<META name=”keywords” content=”tech news,technology news, computer technology news,information technology,software news”>

Remember to put around 15-20 keywords max not more than that. Dont repeat keywords or dont put keywords like, “tech news”, “info tech news”, “latest tech news” and so on…

<META name=”description” content=”brief description about the site”>

Provide short decription about your site and include all the keywords mentioned in the title tag.

Decription tag should be:

<META name=”description” content=”One Stop for Latest Tech News, Information Technology News, Computer Related and Software news.”>

It can be upto 255 characters and avoid using more than 3 “,” commas

<META name=”robots” Content=”Index,Follow”>

This is used for search robots..following explanation will help you :

index,follow = index the page as well as follow the links
noindex,follow = dont index the page but follow the links
index,nofollow = index the page but dont follow the links
noindex,nofollow = dont index page, dont follow the links
all = same as index,follow
none = same as noindex,nofollow

Now move on to body part of the page

Include all top 3 keywords here,
I would suggest to break the keyword and use it…

For example

YourSiteName.com one stop for all kind of Latest Tech News and Computer Related information and reviews……………..

Include main keywords in <h#> tags <h1><h2> etc..
and start with <h1> and then move to <h2> <h3> etc..

<h1> tag will be too big but CSS can help you there, define small font size in css for H1,H2,… tags

When done with page copy, then you need to provide title and alt tags for images and links.

Use some keywords in the tags but dont add all the keywords and if not neccessary then dont use keywords in it, basically it should explain what is image all about.

Remember to add Top keyword atleast 4 times in the body and other 2 keywords thrice and twice respectively.

Now move on to Footer Part
Try to include top keywords here and see the effect, use site keywords as links i.e.

<a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”news.php”>Tech News</a> <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”software-news.php”>Software News</a> etc..

Now finally, you need to read some more stuff..may be you can all it as bottom lines…

Site Map – This is page where you need to put all the links present in your site, this is will help Search Engines to find the links easily and also provide link for site map in footer, as search engines start scanning the page from bottom.

Robots.txt – This file contains address of directories which should not be scanned by search engines.. more info can be found here : /http://www.robotstxt.org/wc/exclusion.html search engines line google, yahoo ask for robots.txt file.

Valid HTML – Your code should have valid html and doc type, Its kind of diffucult to follow all the standards but you can atleast open and close all the tags properly, you can check your page’s html online here : /http://validator.w3.org/ or you can use this free software called HTML Tidy : /http://tidy.sourceforge.net/

All done now, you just need to check your site with this script, its called SEO Doctor : /http://www.instantposition.com/seo_doctor.cfm

It’ll show you the report of your site with solution.

Now, correct the errors and start submitting the site :

Start with google : /http://google.com/addurl.html
then yahoo : /http://submit.search.yahoo.com/free/request
then move to altavista,alltheweb and other search engies..

Also submit your site to direcories like /http://dmoz.org , /http://jayde.com etc…
Dmoz is must, as google, yahoo and may more search engines uses same directory

And remember, dont try to SPAM with keywords in these directories, dmoz is handled by Human Editors

Submitted the sites, but still i cant see you site on top?

Wait for sometime may be a month or so but keep an eye on your search term, use /http://GoogleAlert.com – this will show whenever google updates for your keywords, it will mail you the new results.

And also check whether your site is listed on google..
use this tool called Google Monitor, it can be downloaded for free from : /http://www.cleverstat.com/google-monitor.htm

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by Comfort Suites Denver Tech Center Hotel

Search Engine Optimization And Keywords

Internet users know that the online world is growing and expanding on a daily basis.  Many entrepreneurs are using their web sites to make money.  Online business is thriving, Internet buying and selling is more popular than ever, and everyone is cashing in.  But to make money from your web site, and make your Internet dreams a success, you must have customers.

Sounds simple enough, right?  As easy as it sounds, there’s more to it than that.  The Internet is a thriving, fast-paced, high-tech world where everything has to be bigger and better than what came before.  Thousands upon thousands of web sites are out there, many of them probably very much like yours.  How do you make your web site stand out above the competition?  How do you make sure that customers come to your site first, buy from you?  

Search engines.  Everyone who has used the Internet has used a search engine at one time or another.  The process is quite simple and usually quick.  You know you’re looking for heated socks.  So, you go to the search engine of your choice and type in “heated socks.”  Voila!  Web sites that sell heated socks.  

So, what do you do?  You click on the very first web site that’s on the list that the search engine returns.  That’s what everyone does!  The web sites that appear on page thirteen of the listing aren’t going to get any visitors.  Obviously, you want your site to appear right up there near the top of the list.  

And that’s where search engine optimization comes in.  Search engines look, primarily at one thing: keywords.  Choosing good keywords for your site is incredibly important, because keywords are what your potential visitors are going to use to find you.  First, you have to decide what keywords you’re going to display on your site, what keywords you think visitors will use to find your site.

What sort of site is it?  Are you running funny a site with lots of political jokes?  You’ll want keywords like “politics” “Washington, D.C.” “Funny” “humor,” etc.  Choosing good keywords is very important.  You want simple, straightforward keywords.  Some words are very commonly misspelled – include the common misspellings if your keywords are easy to misspell.  Simplify your keywords as much as possible, include as many as you can, and you’ve taken your first steps to search engine optimization.

But, even that isn’t enough.  Knowing that your keywords are “computers, Internet, and mouse pads” is great, but you still need to do more.  Those keywords, all the keywords that you want connected to your site, have to appear on the site.  Sounds simple enough, doesn’t it?  Well, it is pretty simple, but you have to know what search engines are looking for.  Search engines are very, very smart, and look for very specific things.

Your keywords must appear within content on the site.  You can’t just repeat the same keywords over and over “computers, Internet, mouse pads.  Computers, the Internet, mousepads.”  Search engines will discount your site, because they’ll know what you’re trying to do, and you won’t get a high listing.  To get a high listing, you have to have lots of content.  Here’s the secret: it doesn’t have to be great content.  As a matter of fact, most Internet users don’t read the text of web site that carefully in the first place.  Just have lots of contents on the site, with your specific keywords repeated 4-6 times on the page, and you’ll have optimized your keywords.  

Search engine optimization isn’t hard, as long as you know how search engines work.  By using good keywords, you can get the most out of your site and out of search engines.

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We have never had such an array of working technology. In the past we had to comprimise between our wishes and needs and how ell the technology was able to meet them. Right now, the day when Search Engines evolved and transformed into new personalize “search medium” for all human kind, we urge for more sense of reality.

We know people love news and newsletters and we know information is the biggest seller in the Internet. However rich media advertisement has became a another forms of online communications. More and more, TV Commercial ads went online.

DoubleClick has releases the results of its recent research of online advertisement, video ads is a highly effective format for online advertising. The results shows that users tend to click on “play” button more than they click on image ads. “Online video ads are quickly becoming the medium of choice to drive both brand awareness and sales,” said Rick Bruner, research director at DoubleClick.

The above statement has show the effectiveness of Live and Real Rich Media Channel. Recently , a Malaysian Search Engines Marketing Firm has posted a new impressive LIVE VIDEOS NEWS ALERT on it’s blog (Search Engines Center) , whereby the blog focuses on all sort Search Engines Marketing issues and Search Engines Optimization Techniques. This Video blogs has just launched for its fifth day review, and it allows any site owners or blog owners to feed in their latest Search Engines Video News Releases. WebbAlert -Your daily tech round-up will going to add more features from time to time, stay tune and enjoy the “everyday search engines video news alert”.